A Media Type in Mediatool is represented by its own sheet in the Media Plan Sheet View. A media type could, for example, be Television, Radio, Online Display etc.
Each media type has a set of individualized fields or columns which define what data can be entered into the sheet. These columns can be customized by the user. Note: Changes to a Media Type affects all media plans in an organization.
Add a new media type by entering Settings in the left-hand menu and then selecting Media Types & Fields. Click on the Add New Media Type button to create a new media type, choose to select Planned or Results Media Type. Assign the Media Type with a name and a color, then save your changes.
You can copy or delete an already existing Media Type by entering Media Types & Fields, choose your desired Media Type in the drop-down list, at the top, you will find the settings symbol . From here you can choose to copy or delete the Media Type.