Create new plans
Your media data is grouped in plans. They can correspond to real world campaigns or just certain time periods. Plans have a start and end data and may have a budget.
Enter your media data
All your media data consist of media entries. They all have a start date, end date and a media vechicle. Besides this you can choose whichever data you want to enter.
Configure your media types & fields
Choose which media types you want to target when doing you planning in Mediatool. Each media type has associated fields. The fields control what data you can enter on each media entry. E.g. TV entries might have a field called “Spot lenght” and newspaper entry might have a field called “Placement”.